In the week I met with Matthew and Jak and we worked on our initial idea some more. Jak and Matthew had the idea for making not just a cooking show, but a cook-a-long show similar to what is so popular in America. In British cooking shows the host generally works on the recipe at their own pace and either gives a link to access the recipe elsewhere such as on a website or it appears on the screen in the show at some point for a minute or so (before the advent of the internet). Generally speaking, the shows are to watch only and most people will not use the recipes themselves. One example of this formula is the show Come Dine With Me on Channel Four where the actual cooking takes up a small part of the show and there are only links to the shows website for anyone who actually wants to use the recipes featured on the show themselves. Even in cooking shows that focus on the cooking of a single dish, the cooking is done very quickly, at the pace of the chef themselves and would be nearly impossible to follow at home, such as on Britain’s Best Dish which is set out more like an entertainment show then a show you could cook along to.
In contrast American cooking shows employ the cook-a-long method where the presenter takes their time and in some cases leaves gaps so the people watching at home can catch up and do the steps the presenter outlined. This format is extremely rare in British cooking shows which are set out more like standard entertainment and is a format me and my group feel is very underused and has a potentially big audience for. We agreed to watch some cooking shows and meet up the following week to finalise our dissertation proposal
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